Accessible 'Starter' and 'Team' tiers with flexible compute options, including our new managed serverless infrastructure.

Bridging the Gap with New Self-Serve Plans

Since the release of Prefect 3.0 ten months ago, our open-source adoption has exploded, growing nearly 500% from 300K to 1.8M downloads per week. This unprecedented growth has revealed a clear need: teams scaling beyond personal projects need accessible options between our Hobby tier and Enterprise offerings. Today, we're introducing two new self-serve plans, Starter and Team, designed to grow alongside our burgeoning community.

Many smaller organizations told us that directly jumping from our Hobby tier to an Enterprise plan felt like too big a leap. They needed a middle option—something affordable yet robust enough for real production workflows. Our new Starter and Team plans are here to bridge that gap, giving you the best of Prefect without a large up-front commitment.

Key benefits include:

• Seat-based pricing: Pay only for the seats you need, scaling up over time.
• Mix-and-match compute: Choose fully managed Prefect Serverless (more on this below), bring your own infrastructure, or use both.
• Predictable costs: No usage surprises or angry Slacks from procurement.

Many orchestration platforms charge per successful task, run or “action”, which can push teams into awkward tradeoffs—like bundling multiple steps into a single task or even failing tasks intentionally to dodge usage fees. We want you to break down and parallelize tasks however you need to build resilient pipelines, without worrying about inflating your bill. With seat-based pricing, your costs stay predictable, and you're free to ship.

Introducing Prefect Serverless

Alongside these new plans, we're also launching Prefect Serverless—our fully managed compute platform. Every Prefect Cloud plan includes execution credits for Serverless usage, consumed only during actual runtime. Our Hobby tier uses Serverless exclusively, while Starter and Team plans let you choose between Serverless, your own infrastructure, or a hybrid approach.

Read our dedicated post about Prefect Serverless to learn how this infrastructure-free option complements our hybrid execution model.

Finding the Right Fit: Hobby, Starter, Team, or Pro/Enterprise

• Hobby: For personal projects and small-scale applications.
• Starter: For teams deploying pipelines to production on their own infrastructure.
• Team: For scaling teams with growing orchestration and compliance needs.
• Pro/Enterprise: Advanced security, support, and control for organizations.

As your team grows, you'll naturally progress from Hobby to Starter to Team. If you need truly enterprise-grade capabilities, our Pro/Enterprise plan is ready when you are.

Getting Started

Starting April 15, you can access all of these new options:

1. Try the Hobby tier: Sign up, connect your code, and run a workflow in minutes for free—no credit card required.
2. Upgrade to Starter or Team: When you need more seats, additional workflows, or just want more headroom, upgrade in a few clicks.
3. Scale with Confidence: As your workloads and data demands grow, you can seamlessly move to our Team or Pro/Enterprise offerings without changing the way your flows run.

Final Thoughts

We're thrilled to introduce our new self-serve tiers with access to Prefect Serverless, making it easier than ever for data teams of all sizes to build and scale their workflows. Whether you're a solo developer experimenting with data pipelines or a mid-sized team orchestrating production tasks, we have a plan that fits.

Have questions?

• Read our documentation
• Join our community Slack
• Explore our updated pricing

We can't wait to see what you'll build!